Does anyone remember the old EF Hutton TV commercials? Dead silence. People watch attentively as someone mutters, "EF Hutton thinks...". The tag line was "When EF Hutton talks, people listen".
Well, those were the good old days of TV and trusted investment advisors. It's a different world now for more than a few reasons – the global meltdown, Bernie Madoff, and the Internet flooded with information, to name a few. A recent "Economist" article referred to our time as the "Data Deluge".
The subject of how to get "people to listen" on the web beyond all the noise has recently become the subject of many questions I have received. So, here is my answer in as much brevity as I can muster (considering the question is like trying to put cliff notes around "War & Peace" while trying to keep all the nuances and meaning)…
Well, those were the good old days of TV and trusted investment advisors. It's a different world now for more than a few reasons – the global meltdown, Bernie Madoff, and the Internet flooded with information, to name a few. A recent "Economist" article referred to our time as the "Data Deluge".
The subject of how to get "people to listen" on the web beyond all the noise has recently become the subject of many questions I have received. So, here is my answer in as much brevity as I can muster (considering the question is like trying to put cliff notes around "War & Peace" while trying to keep all the nuances and meaning)…
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